As I Am brand is so well loved for their leave in conditioner and their coconut cowash. Did you know? As I Am Cleansing Pudding works like a shampoo and it’s CG, well moisturizing, AND promotes hair growth!!

I understand your need to shampoo-conditioner at every wash. Trust me, I know. We were all conditioned to think shampoo is the only way to wash and get your hair and scalp squeaky clean. I know.

Well, adopting the CG method a 100 percent is hard for some of us and I get that. Washing your hair with conditioner, Liz? Get out of here. That’s why I found this CG-Safe cleanser for you! It does the job of your best CG-Friendly shampoo – but does it BETTER. Here is my review of As I Am Cleansing Pudding Moisturizing Cleanser.

But First, Why using a sulfate shampoo get you in trouble?

To answer this question, I need you to answer mine first. After using your regular CG-friendly shampoo:

  • Does your curly hair look good ONLY on wash days?
  • Do you feel your curly hair dries out the next day onwards?
  • Does your scalp itch and when you scratch it, you see white flaky things?
  • Do you feel like washing your hair every other day?

If you answered yes to any of these questions, then you want to ditch your CG-Friendly shampoo for a CG approved gentle cleanser, instead.

Sulfates in the form of sodium lauryl sulphate or sodium laureth sulfate are harsh chemicals and you will literally find the same in your detergents and other household cleaning items. Your curly hair is fragile. Look at it through a microscope and you will see open pores inside your hair.

  • Low Porosity: Almost no open pores
  • Medium porosity: Less open pores
  • High Porosity: Many open pores

Your pores open when you take a warm shower. If you use a regular sulfate shampoo, then it’s a sweet opportunity for harsh chemicals to get into your open pores to cause serious hair damage like dryness, breakage, and even hair fall! That’s why you want to use a gentle, safe, and useful cleanser instead of a shampoo. Say NO to SHAMPOO!  

  • Texture: Creamy, lathers but not as much as one may expect a cleanser would
  • Fragrance: Smells like sweet vanilla, very yummy.
  • Recommended for: All hair types
  • CG-Safe? YES (yay!)
  • How long will it last? For twice a month scalp cleansing, this can last you 6 months or more.
  • How much does it cost? For 8oz ₹1200/- with shipping, Oct 2017

How As I Am Cleansing Pudding can keep you out of trouble

I understand your need to remove product buildup, dirt caused by pollution and gunk from your hair. I get it. The As I Am Cleansing Pudding functions just like your shampoo BUT it has more benefits.

As I Am Cleansing Pudding Benefits for Curly hair

  • Cleanses hair of residue and product build-up
  • Moisturizes as it cleanses.
  • Rids scalp of excess sebum, environmental impurities and shedding scalp debris.
  • Provides a soothing scalp treatment.
  • Helps promote a healthy environment for hair growth.

As I Am Cleansing Pudding Ingredients

The “Is It CG” website advises- “This product is CG Approved, but contains some ingredients (humectants and glycerin) that may not work for everyone!

Nerdy Comment: A humectant absorbs moisture and keeps a moisture balance in the hair and skin. Humectants will search for moisture in your own hair too. Therefore, in areas where it may be hot, but dry, these products may do more bad than good. In the right condition, humectants are materials used in products to moisturize dry or damaged hair. 

As I Am Cleansing Pudding vs Coconut Cowash

One works like a shampoo and the other a conditioner. For me, I love using As I Am coconut cowash once every week, maybe, twice depending on how dry or thirsty my curls get. All other products I use don’t cause a lot of product buildup, anyway. So I need to shampoo only once, maybe, twice a month because of the many church meetings and all.

Anyway,  As I Am Cleansing Pudding works like a shampoo, but better because instead of stripping your hair of all its natural oils, it leaves your hair really moisturised. And that’s what you want!

Moisturized curls last longer even without refreshes during the week. That’s great news because healthier curls don’t need many products to look great! As my hair gets healthier, I can now go without refreshes for so many days in a row!

Bonus: It worked great to clarify my children’s wavy and curly hair too!

as i am cleansing pudding vs coconut cowash as i am cleansing pudding discontinued how to use as i am cleansing pudding cleansing pudding as i am bobeam shampoo bars renpure cleansing pudding as i am curling pudding as i am curl clarity shampoo

A word of caution: Just because it is a moisturizing cleanser doesn’t mean you can skip your conditioner. Remember to condition your curly hair after you use the As I Am Cleansing Pudding. This product works more or less as a clarifying agent, but a gentle one though. You can totally use this  (as a safe shampoo) to remove excess oil from your prepoo (before shampoo routine with oil). 

How to use As I Am Cleansing Pudding

Always read the product instruction, it’s not always lather, rinse, repeat if needed. The instructions on the official As I Am website suggest you:

  • Wet hair thoroughly.
  • Rub a liberal amount within palms and distribute throughout hair.
  • Lather product through hair and massage into scalp.
  • Carefully detangle hair with a wide-tooth comb. (I would suggest use your fingers first)
  • Leave on 3-5 minutes to eliminate shedding scalp debris.
  • Rinse well.
  • Repeat only if necessary to remove excessive product build up.

How much did I buy it for?

I received a sample tester with my last big order from Naturalistic Products. Amelia and Jermaine, the owners are just so nice! Thanks so much for introducing me to a safe cleanser, you guys!! This is my next buy for sure because as I write this, I am on DAY 3 hair and no refresh; my hair is THAT moisturised and As I Am Cleanser Pudding has a lot to contribute apart from holy grails – TGIN leave in, Cantu Curl Activator, and Bounce Curl.

You can get all these products from UK, it’s faster and cheaper shipping than a direct order from the US to India. As of Oct. 2017,  As I Am Cleanser Pudding is close to INR 1200 with shipping on the UK site and will last you about 6 months, so that’s INR 200 per month for healthy, moisturized, and gorgeous curls!

Since Naturalistic Products UK now uses the local post office packaging services, there are NO custom charges! If you are interested, use my referral link here – Naturalistic Products – to buy this super cleanser now.

What’s this referral link, Liz: Well, you also get a referral link after creating an account with Naturalistic to shop. You can share your referral link with your friends to earn points later. So here is mine, use it to help me get points ?

Methinks, it’s time to replace your CG-friendly shampoo with As I Am Cleansing Pudding Moisturizing Cleanser, PRONTO! Who is with me?

Liked these tips? You will LOVE my Instagram @honestlizhere stories, live videos, and useful posts! Come, follow and don’t miss any new posts.


Author: Liz

Child of the King. Wife. Mother. Writer. Lover of all things sweet and honest.

6 Replies to “How As I Am Cleansing Pudding can Keep You Out of Trouble

    1. Hey Deepa – I’m so glad you liked this article. So between my first-trimester pregnancy in 2013 until early 2017, I was no poo. I didn’t use anything because I wanted to be as clean as I can be for my babies. It didn’t work for my hair though. However, being No Poo works brilliantly for my body and I will share about it soon 🙂 I’m glad to know there are people like me who are into this stuff. yay!

  1. Hello!

    I just came across this blog and i love it!

    I have just moved to India for work and will be staying here for a while.
    Only problem is i don§t know how to get ahold of any good products.
    I feel like most ones on amazon are so overpriced.!

    How is it shippping here from uk ?

    My hair is in extreme need ASAP 😀

    1. Hey Amal!! I understand your predicament completely! Imagine us 😛 We have to order from Amazon all the time. The UK website is fabulous and I love it BUT there may be customs charges which are hurtful 🙁 I have a solution! I have a few goodies coming next week – most of my fav things and more. Come on Instagram and wait for my announcements on Insta Stories. You can also keep an eye on my page –
      You can grab them from me if you can, or else get everything you need from Naturalistic UK – Use my referral link when you do 🙂 Either way, come chat with me on Insta, any time!

  2. Hi Liz!! I just stumbled across your blog today and Ive spent the better half of my 6 hours at work so far just reading haha This is amazing what you have put together for all of us! I have just a couple questions (for now lol) 1. If i was interested in using this pudding, when do I start? Should I transition into using it or just get rid of my shampoo now and buy this lol and 2. What are your thoughts on using the Deva Curl light creme gel as opposed to the Bounce Curl light creme gel? im only asking because the price difference is pretty substantial. My biggest issues right now (And i just started this journey last month) are that the day after wash day my hair is frizzy, and my curls are limp. So I really am just trying to know what i should expect to be seeing at this point. Thanks

    1. Hey Carol! Thank you so much for reading what I have to say here on my website 🙂 I discuss my devacurl issues on this post – its mostly got to do with not finding authentic products in India. So I haven’t tried it to make a preference or judge both Bounce and Deva light creme gel together. About your frizz issue, there are so many reasons, there’s no one track recommendation I can give you without knowing what you use and how you use etc. So come chat with me on IG and we can figure it out together!

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